We’re conditioned to expect console manufacturers to be bitter rivals, constantly at each other’s throats in a battle for market supremacy. But sometimes, the enemy of an enemy can be a friend.
We got a reminder during E3 that the PS4, unlike most other platforms on Earth, does not support crossplay between consoles. That means that if you have an Xbox One, and a friend of yours has a PS4, and you both want to play the same game together, you can’t.
In the wake of E3 and the disappointment of Fortnite’s account locking, then, two of the companies that do allow crossplay have teamed up to take a swing at the PlayStation 4 with this commercial for Minecraft, a game that’s also available on PS4:
And they’re really rubbing it in:
👋 @NintendoUK pic.twitter.com/2PGpwmd0zr
— Xbox UK (@xboxuk) June 21, 2018
Hey @Xbox, since we can play together in @Minecraft now, did you want to build something? pic.twitter.com/LIylWy3yXZ
— Nintendo of America (@NintendoAmerica) June 21, 2018
This isn’t an ad designed to highlight the platforms that are playing together. It’s designed to highlight the platform that isn’t
And while at the end of the day it’s just a marketing jab, I think it’s one a lot of people can genuinely get behind because Sony’s policy sucks, and if two rival massive companies want to have some fun with that, then have at it.
