The president of Nintendo of America wasnât counting girls playing DS, moms playing PCs or sisters dabbling with the familyâs Wii when he announced that there are more than 11 million females in the Americas who play consoles.
At a BMO Capital Markets event for game companies and investors earlier this month, Reggie Fils-Aime presented two slides that, based on Nintendo of America research, put the population of female âprimary playersâ of home consoles at roughly a third of the population of their male counterparts.
These âprimary playersâ are the main users of consoles in their homes, he explained.
Of course, Fils-Aime brought this up in order to demonstrate how much of that market is dominated by female Nintendo console-owners: 80% or, roughly, nine million.
âThis didnât happen by accident,â he said during his presentation. âItâs the result of a deliberate attempt to expand the market.â
