Why is the next big Mario game the first Wii title to not come in a white case? Credit Japan, Nintendo told Kotaku today. And donāt expect it to happen again.
āIt was an NCL idea,ā Nintendo of America president Reggie Fils-Aime said today, referring to the Japanese companyās home office to which his office reports, during an interview at New Yorkās Waldorff Astoria hotel.
Nintendo HQ had determined that New Super Mario Bros. Wii, which launches Sunday, would be the first Wii game to come in a red case, rather than a white one.
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āNew Super Mario Brothers is such a special title,ā Fils-Aime said, āIt is something that [Mario creator Shigeru] Miyamoto and his team have been so passionate about ā that when it came time for the final packaging, we had many internal discussions as to how we make it special.
āAnd thatās where the idea of the red box came from: How do we signify to our Nintendo fans, to our greater community the specialness of this title? The red is Mario red.
One red box is not the start of a trend, however.
āWeāve been clear that this is kind of a one-time deal,ā Fils-Aime noted. āDonāt expect to see a yellow box for x or a gold box for y.ā
An idea formedā¦. āLuigiās Mansion 2 would have a green box?ā Kotaku offered helpfully.
Fils-Aime ignored that: āWe wanted this to be very special and very unique which is why we went down the path with the red box.ā
