Today in Tokyo, Nintendo president Satoru Iwata addressed shareholders regarding the Nintendo 3DS. For Nintendo, things have been better.
At Todayās meeting, Iwata said the goal was to address questions why Nintendo cut the 3DSās price. In an official release from Nintendo detailing the meeting, Iwata acknowledged that the price reduction does help retailers plan for the end-of-year sales period as well as keep game developers on board with the 3DS. Iwata repeatedly stressed the importance of games.
https://lastchance.cc/how-unusual-was-the-3ds-price-cut-5825689%3C/a%3E%3C/p%3E
The 3DS has been subject to numerous game cancelations.
Iwata said he is taking responsibility for the 3DS, which translates into a cut in his paycheck. āFor cuts in fixed salaries, Iām taking a fifty percent cut, other representative directors are taking a 30 percent cut, and other execs are taking a 20 percent cut,ā said Iwata.
As Kotaku previously posted, former Nintendo president Hiroshi Yamauchi just lost half a billion dollars. In one day.
Iwata isnāt one of the highest paid CEOs (especially compared with American CEOs), with Iwata making the equivalent of around US$2 million. Shigeru Miyamoto earns around $1.2 million.
https://lastchance.cc/mario-creator-doesnt-need-your-stinking-money-update-5576036%3C/a%3E%3C/p%3E
At the end of Nintendo release detailing Iwataās remarks, Nintendo wrote that it would publish the Q&A at a later date. Tokyo-based analyst David Gibson from Macquarie Securities was in attendance during the Q&A. Gibson wrote that Nintendo stated there was a missed opportunity with giving the GameCube a price-cut. This influenced Nintendoās decision to move quickly on cutting the 3DSās price.
According to Nintendo, the 3DS must offer an experience that mobile phones cannot offer. Iwata did apparently admit that the 3DS is not profitable at this reduced price, but added that costs would go down once output picks up.
Nintendo is looking to further expand into the digital realm, and the company said it had been moving into the digital arena through trial-and-error. This is apparently why the 3DS and Wii U place emphasis on digital downloads and content.
Iwata apparently reiterated that Nintendo has no plans to sell its games to other non-Nintendo platforms.
In a recent letter, Iwata wrote at this current time, itās necessary to make a ābig changeā to alter the state of affairs.
āWe decided that if we take brave measures now,ā Iwata wrote, āthereās high likelihood that a many players can enjoy the Nintendo 3DS in the future.ā
任天å ć»å²©ē°ē¤¾é·ć®å½¹å”å ±é ¬ć50ļ¼ å¤äøć [Kotaku Japan]
(Top photo: 任天å )
You can contact Brian Ashcraft, the author of this post, at [emailĀ protected]. You can also find him on Twitter, Facebook, and lurking around our #tips page.
