When you give money to a Kickstarter, do its creators owe you anything beyond the rewards that were promised? Is there an implicit understanding that those creators will stay scrappy and independent? Or can artists and designers do whatever they want once theyâve got your money?
Yesterdayâs news bombshellâFacebook buying the virtual reality company Oculus Rift for $2 billionâhas raised some interesting questions about the role of Kickstarter in a startupâs success. After all, Oculus Rift began as a small group of garage developers hoping to crowdfund $250,000. The company might not be where it is today if not for those 9,522 Kickstarter backers, none of whom get to see a cent of Facebookâs $2 billion, unless they happened to get their hands on some equity.
Itâs always been clear that funding a project on Kickstarter is more donation than investmentâthereâs no financial return, and no legal recourse if someone takes your money and runsâbut weâve never seen anything on this scale before. Without that Kickstarter money, Oculus might have not been able to attract any of the venture capitalist funding theyâve been accumulating for the past two years, and without that VC backing, there might be no Facebook deal. So can you really blame Kickstarter backers who might feel like they missed out on something big here?
https://lastchance.cc/kickstarter-game-on-hold-two-years-after-raising-53-1546409876%3C/a%3E%3C/p%3E
Gawkerâs Joel Johnson, who gave $300 to Oculus, wrote down some nuanced thoughts over on Valleywag that are definitely worth reading. âI still feel as if circumstance removed me from an opportunity to turn my speculative belief in the future of VR and Oculusâs role in it into real money,â he wrote. âTheir storyâa genuine garage hacker does what billion-dollar companies would notâdidnât imply its eventual end: that the barefoot, teenage founder would sell his startup to a giant technology corporation before they sold a single retail product. No injury, perhaps, but plenty of insult.â
http://valleywag.gawker.com/oculus-grift-kickstarter-as-charity-for-venture-capita-1551921517
Meanwhile, on the Oculus Rift Kickstarter page, some backers are not pleased. Some are demanding refunds. âYou selling out to Facebook is a disgrace,â writes backer Sergey Chubukov. âIt damages not only your reputation, but the whole of crowdfunding. I cannot put into words how betrayed I feel by this.â
Some other reactions:
Weâve reached out to Oculus to get their perspective on all of this. Itâs the type of rags-to-riches story to keep in mind next time you back something promisingâsomething that could be really bigâon Kickstarter. Youâre not investing; youâre donating. And for one perspective, to quote Sam Biddle over on Valleywag⌠âFor me, itâs now simple: post-Oculus, if you back a large Kickstarter project, youâre a sucker.â