Last year, Blizzard decided to auction off a number of āserver bladesā from World of Warcraft, which were literally the physical locations where peopleās online lives were stored and played out.
Seems it was a sound idea, since the grand total of all blades auctioned has reached $330,000. Best part? Every cent raised goes not to Blizzardās bottom line, but to St. Jude Childrenās Research Hospital.
St. Jude Childrenās Research HospitalĀ® Charity Auction: Thank You! [Blizzard]