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PlayStation 3 Wins The Console Ad War With A Little Montage

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Sony’s revamped PS3 marketing campaign has won us over, thanks to the efforts of unexpected console mascot Kevin Butler, VP of whatever the job requires. Tapping into the power of a good montage, SCEA’s latest spot is its best yet.

Sure, it could use a little more footage from games that aren’t Uncharted 2: Among Thieves, Gran Turismo, Madden, The Beatles: Rock Band, Assassin’s Creed II, Killzone 2 and Resistance 2—some Demon’s Souls would’ve blended in quite naturally—but its clear Sony is starting to get epic.

https://www.viddler.com/embed/6eb9f7af/?f=1&autoplay=false&player=mini

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