Months before its second anniversary and in a crap world economy, Sonyâs PLAYSTATION 3 console has sold 2 million units in the United Kingdom.
âItâs a premium product, so therefore it costs a premium price, and that does give us issues in terms of the expected sell-through that analysts and the media want,â explains Sony Computer Entertainment UKâs Ray Maguire, âbut actually when you look at it in isolation: close to a million units in a year which is really tough, at a premium price, actually shows thatâs a great number.â
Whatâs more, the PS3 United Kingdom sales show great potential. Meaning? If the price went down, youâd see higher sales. âWe have potentially more longevity in PLAYSTATION 3 than we had in the previous PlayStations,â Maguire added, âsimply because if the price goes down weâve still got a massive market place to sell in to.â
All this talk about price drops, hrm, hrm, hrm.
Sony also announced that the PSP has reached the three million milestone in the UK.
PlayStation 3 hits 2 million in the UK [GamesIndustry] [Pic]