Trademark filings are sort of like optioning a book to Hollywood â the dealâs been done, but it doesnât mean the movie/game will come to pass. Letâs hope it stays that way for âMad Men.â
The trademark for Mad Men, yet another Critically Acclaimed Drama on Cable TV that Iâve yet to watch, has been registered by Lionsgate. Joystiqâs take on it, like Occamâs Razor, is the simplest explanation and most plausible: that even if this gets made, itâll probably be âsome cheap casual gameâ (Iâd be thinking mobile) developed as a marketing cash-in.
Why Mad Men, though? Why not Eastbound and Down? It could be the baseball equivalent of Blitz: The League, just replace the testicle-smashing with coke-snorting, trailer-trash nailing minigames.
Mad Men the Video Game is Trademarked [Joystiq]
