While Britain is in the grip of Wii fever at the moment, itâs not the first time the nation has gone mad for a games console. So you can imagine console ownership rates are high.
And theyâŠare? We think. Canât be sure, since there arenât many comparable statistics like this, but it sounds high, so weâll press on. According to a study conducted late last year by Harris Interactive, 23% of British households own a games console. Thatâs not necessarily a new console, just a console. Which is around one in four.
Doesnât sound like a lot, but imagine every house in Britain â rich, poor, families, old folks, people who care about games, people who couldnât give a ratâs arse â and it looks a bit more impressive.
