Last time we checked into Latin American ads, we saw Sony try to sell people on PlayStation products using a most unusual premise. Oh, but it seems that itâs not the only ad in the campaign!
So. The ad above? It translates to, âYou wonât care if your boyfriend doesnât call while playing.â Hmm, is the market of women with partners who arenât returning calls really that high? Color me surprised. Less cynically: not so sure this would sell anyone on a PlayStation product. What do you think?
Hereâs another ad.
Translation: âyouâll forget your wife is expecting triplets while playing.â Still harping on the idea of PlayStation systems as potent products for escapism from real-world problems. Most of these problems are centered around sex or a love lifeâdoes that mean that Latin America is not the best place to fall in love? I for one am wary about it now, at least.
More likely, though, is that these are just a part of a bizarre, not entirely successful marketing campaign. Sure, we might be talking about PlayStation products right now, and thatâs something, but like I said, Iâm doubtful these ads will actually sell anyone on anything. Heck, if youâre actually having these problems, congrats, hereâs another reminder you probably donât want.
Still, props to Damian Hernaez for bringing these to our attention.
