With their consoles occupying the bottom three spaces on Aprilās hardware charts, and sales down across the board, youād think it would be tough seeing the bright side of life for Sony.
For you and me, it would be.
While a drop to $99 spurred the old PS2 into life, resulting in a handy 38% increase in sales, PS3 sales were down a whopping 32% from April 2008, and PSP sales were even worse, down 39%.
Weāre revving up the new fiscal year with a broad tent of content and services across our platforms with envelope-pushing PS3 games like inFAMOUS, MAG, and Uncharted 2: Among Thieves. We often hear from our customers that theyāre surprised by everything the PS3 does in addition to what they purchased the device for ā including features like DLNA, free access to Wi Fi and Internet browser.
In some ways, this serves as a reminder that thereās more we can do to relay the full breadth and power of the PS3. We know our consumers have varying entertainment lifestyles from the Blu-ray movie fanatic to photo enthusiast, so weāve outlined our most aggressive marketing plans to help showcase this tremendous value proposition to all our consumers. Weāve got a proven history in delivering the best entertainment experience and there is no doubt the PlayStation brand is staged for another big year.
