As of last week McDonalds Australia had been planning on giving away a bunch of custom PS5 controllers, each plastered with a burgers + fries motif in celebration of the companyâs 50th birthday (in Australia). Weirdly, the international dining behemoth forgot to ask Sony about this first.
Youâd think that would be the first thing a company with an actual legal team would have thought to do if you were going to be mentioning âPlayStation 5âł and using a controller image as part of your own marketing, but nope! McDonalds just got straight to it, announcing plans to give the controllers away as part of a competition, along with sending some out to local streamers as well.
A disclaimer before we go any further: the thing is so garish that I absolutely love it
https://twitter.com/embed/status/1420945142060437504
As soon as Sony caught wind of the giveaway, though, they stepped in and blocked it, with McDonalds having to quickly send out a follow-up announcement that said:
Unfortunately, McDonaldâs stream week has been postponed and wonât be going ahead this Sunday. We are unable to confirm a new date for the proposed event at this time. We will have some great prizing including Maccaâs 50th Birthday Hoodies and 50 channel subscriptions for each streamer to give away. We will be in contact with the new timing as soon as we have it confirmed.â
Sony PlayStation has not authorised the use of its controller in promotional materials related to the proposed Stream Week event and we apologise for any inconvenience caused. McDonaldâs stream week has been postponed and Sony PlayStation controllers will not be included in the giveaway.
A shame, but we will all find ways to get on with our lives. If anyone at McDonalds Australia is reading this and knows whatâs going to happen to the box of controllers now that they canât be given away, I can be reached here
