Sony: The Wii Owns The Closet

It’s a shame, but corporate smack talk seems to have gone out of style since the likes of Peter Moore and Ken Kutaragi left their posts. Today, though, Sony are bringing it back.

And good for them! While some dismiss this kind of business as childish – purile, even – we don’t. Bring it on! The shittier the shit-talking the better, as this industry would be a boring place without it.

Which brings us to an interview on Gamasutra, with Sony’s Peter Dille, who recycles a Jack Tretton quote by saying:

Yeah, I don’t want to steal [CEO] Jack [Tretton]’s quote, but he’s fond of saying: “Microsoft owns the office; Sony owns the living room; and Wii owns the closet.” And that’s an aggressive, probably quotable line.

But the point he’s trying to make is something that we find backed up in a lot of our research and focus groups: that people who are playing the Wii bring it out when friends come over and then put it back away — that the console that stays connected to the TV is a different system.

You’re damn right it’s quotable. Probably grossly inaccurate, too, but then, that’s not the point of these statements, is it?

Catching Up With PlayStation: Peter Dille On Sony In 2009 [Gamasutra]