This console generation, the PlayStation 3 is in dead last place. The Xbox 360 has sold more, the Nintendo Wii has sold a lot more. Does this worry Sony? Surprisingly, no, it does not.
See, according to Sony Computer Entertainment Americaâs Senior VP of Marketing, Peter Dille, Sony arenât focusing on market share. Theyâre focusing on profitability!
I think itâs already well publicized that we have a very clear objective from our parent, Sony Corp., that weâre to focus on a profit objective, and with those marching orders it limits the playbook when it comes to pricing and promotion. Our competition had a very aggressive pricing strategy, but they also were packing two, three, four games in with the unit weekend to weekend with different retailers, and that cost a lot of money. So we had a profit goal and they had a market share goal.
âGotta spend money to make moneyâ jokes aside, note the wording of those first couple of sentences. Sounds like even SCEA want a price cut on the machine, and itâs only the top, top brass in Japan that are holding out.
PS3 is âGoing to Stand the Test of Timeâ [GameDaily]
