Ah, the Spike Awards. What better way to celebrate the yearâs achievements in an ever-maturing and important creative industry than with an evening of advertisements and ill-advised celebrity cameos?
Oh, whatâs that? You donât agree? Youâre not alone.
Nielsen ratings for the night show that 680,000 people tuned in last month. Thatâs a 26% drop on last yearâs figures, and is the second-lowest since the event began in 2004.
Even amongst the showâs primary demographic, 18-34 year-old men, the numbers were down, with 29% less viewers than the 2007 show could manage.
Variety points out that the Cowboys/Giants Sunday Night Football game was held at the same time, and may have drawn viewers away, but weâre not buying that.
