23. Oreo starring Kris Kardashian
There’s a startling lack of originality here, especially for Oreo, a cookie company whose whole deal is coming up with whacky flavors that aren’t as good as the original. Sorry, Golden and Double Stuf stans. While we can’t abide by the blatant swiping of the Geico Cavemen for the spot, we welcome Nabisco’s remix of Larry David’s disastrous FTX commercial. Still, Oreo leaning into “twist it” as a replacement for a coin flip is beyond flawed. Has a single person ever actually separated the two sides of an Oreo without one-half crumbling in their hands? Anyone who says yes is lying.
