15. Reese’s Caramel Big Cups
https://www.youtube.com/watch?v=sOH23Pup6AQ
This ad absolutely rules for the first 13 seconds. A Super Bowl party reduced to spit takes, conniptions, and self-harm due to Reese’s changing the formula is kind of brilliant and very funny. The turn is a plot twist we can do without. It sounds like another limited-edition candy that isn’t as good as the original. At least the OG is there for us.
