29. Sketchers starring Mr. T and Tony Romo
There is something delightfully lo-fi about this Skechers ad. The lighting, effects, and acting, from Tony Romo especially, feel slapdash, as if they only had a couple of hours to shoot this very expensive commercial. It’s the kind of problem that only a good premise can overcome. Thankfully, the concept, that people misspell “Skechers” (true) and repeated use of “T in these Skechers” is far too specific and weird to ignore. “I pity the fool who has to touch his shoes to put them on” might be the line of the night.
