āPureā can have a lot of interpretations. For artist Andrew Miller (whose work weāve covered before) and his āBrand Spiritā series of photographed objects, it means removing all traces of brand and color.
https://lastchance.cc/if-only-theyd-actually-released-an-all-white-nes-5908775%3C/a%3E%3C/p%3E
Brand Spirit [Brand Spirit]