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The Atari 2600 Joystick In Its Purest Form

ā€œPureā€ can have a lot of interpretations. For artist Andrew Miller (whose work we’ve covered before) and his ā€œBrand Spiritā€ series of photographed objects, it means removing all traces of brand and color.

https://lastchance.cc/if-only-theyd-actually-released-an-all-white-nes-5908775%3C/a%3E%3C/p%3E

And the results are quite pretty. Stylish, even. Though I can see how that NES controller might be initially confusing to use. I’m not sure my childhood understands.

Brand Spirit [Brand Spirit]

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