Chinese super star Jackie Chan, singer, dancer, and all around movie star, has endorsed loads of products in his lifetime, and will probably endorse many more to come. Recently in China, Chinese netizens have been going over some of Chanâs earlier product endorsements, including one that shouldâve been banned.
While the game console ban has been âliftedâ, nothing much has come of it, so Chinese netizens have been reminiscing about the gaming products of their childhood, with one product in particular standing outâthe âlearning machinesâ.
https://lastchance.cc/china-lifts-their-console-ban-but-theres-strings-at-1425338783%3C/a%3E%3C/p%3E
Chanâs involvement with the Tyrant is probably nothing more than an endorsement deal. Chan endorses a lot of things. He also says many⊠interesting things.
But letâs forget Chan for a moment and look at the Tyrant. The name Tyrant isnât actually a designation for a system in particular; instead it is very much like non-gamers calling every game console a Nintendo or a PlayStation. Little Tyrant is the companyâs name. The companyâs English name is Subor.
Based in Zhongshan, Guangdong Province, Subor has, over the years, created a variety of game machines, most of which are marketed as âlearning machinesâ or study aids. The most famous has been the SB series. It was basically a console built into a keyboard that took in game cartridges. The keyboard also supported NES/SNES styled controllers.
The system was effectively a Nintendo or Super Nintendo Clone depending on the model number. The games that the Subor played were often variations of Japanese games translated to Chinese, or sometimes even really weird homegrown Chinese versions.
With the success of the keyboard systems, Subor would eventually create the Chinese equivalent of the Famicom. This system was also sold in China before and after the console ban. Nowadays itâs harder and harder to come across a keyboard Subor, the direct Famicom clones are used in âhipsterâ bars and cafĂ©âs as entertainment. Online, Subor is still in business making Android based handhelds that look like PlayStation Portables.
Top Photo: NetEase
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Eric is a Beijing based writer and all around FAT man. You can contact him @[email protected] or follow him on Twitter @FatAsianTechie