After 15 years, the man, myth, and infinitely meme-able legend Reggie Fils-Aime has finally kicked enough ass and taken enough names. He’s being succeeded as president of Nintendo of America by a man with the greatest name of all: Doug Bowser. Never before have the jokes so readily written themselves.
Within seconds of the announcement, the internet was ablaze with one hundred million variations on the exact same joke. This will continue indefinitely, probably until Doug Bowser retires, gives the position to a turtle who’s apparently not his kid, and goes back to harassing his local plumber. But you know what? It’s 2019 and the world is a nightmarish fun house mirror parody of itself. Let’s laugh about the high-powered executive with the cartoon dinosaur name.
After all these years, Nintendo just hands Bowser the keys to the Mushroom Kingdom.
— Craig Bro Dude (@CraigSJ) February 21, 2019
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introducing Nintendo of America President Doug Bowser pic.twitter.com/YlCzLccoSo
— 𝕲𝖗𝖎𝖒𝖊𝕮𝖗𝖆𝖋𝖙⁶⁴ (@GRIMECRAFT) February 21, 2019
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Put Doug Bowser in Smash, you cowards
— Danielle Riendeau (@Danielleri) February 21, 2019
Ok here's our chance to come up with a meme about Bowser and reggie.. hmm
— ToeJam & Earl (@toejamandearl) February 21, 2019
At least 20% of the Bowser gifs on giphy are horny and we are done with that so nvm
— ToeJam & Earl (@toejamandearl) February 21, 2019
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i propose that we begin referring to their executives solely by their full names in order to avoid humanizing them. jeffrey bezos. douglas bowser. robert shitheel kotick
— merritt k (@merrittk) February 21, 2019
the nintendo guy being called bowser can't happen. he's gotta change his name. the posts are gonna be too bad. nintendo please you can't allow this
— yuuko from nichijou (@headfallsoff) February 21, 2019
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seriously? they’re adding doug bowser to nintendo’s highest leadership echelon, but not doug waluigi? this is an outrage
— Nathan Grayson (@Vahn16) February 21, 2019
sure everybody loves to talk about doug bowser now that he's president of nintendo america, but when jeff waluigi got his dick stuck in a vending machine, where were you????
— Tegiminis (@tegiminis) February 21, 2019
our body wasn't ready for this many bowser jokes
— Kotaku (@Kotaku) February 21, 2019
i can’t believe someone named DOUG is taking over nintendo, that’s nuts!!!
— SungWon Cho (@ProZD) February 21, 2019