Boxing management tycoon Punch Club hit the top Steam charts at launch, marking it as a game that did well on the digital storefront. Even so, the number of people who pirated the game vastly overshadows the number of people who actually bought it.
Developers Tiny Build wrote a post today detailing the piracy data surrounding their latest game, Punch Club, and itâs a mighty interesting read. Apparently, Punch Club copies are all implanted with analytics that allow the developers to determine whether players have purchased the game. Tiny Build found out that, for every copy of the game sold, four more people have pirated it.
As of this writing, Punch Club has 300k legit owners overall, and 1 million PC pirates. On mobile, numbers are a little different: only 500k pirates, which doesnât sound as bad, comparatively speaking, until you remember thatâs still hundreds of thousands more downloads than purchases. Damn.
I donât find any of this surprising in theoryâthe piracy rate is probably worse for bigger gamesâbut still, when I look at the raw numbers, the difference in sales vs piracy feels staggering. Fortunately, the piracy rate here doesnât seem crippling, as Tiny Build seems to be doing just fine. If nothing else, itâs cool to get some hard analytics on piracy, as it is a subject that many developers donât talk about.
If youâre interested, Tiny Build breaks down the data further in regards to how localization affected the piracy of Punch Club, and you can read more about that here.
