The hair. Just look at the hair! Itâs magnificent. These arenât video game characters. Theyâre men who would like to drink cocktails with you.
Earlier this month, Japanese internet users chattered about how the latest entry in the Final Fantasy role-playing game series, Final Fantasy XV, featured a protagonist who looks like a âhostâ. Here is said protagonist, Noctis Lucis Caelum:
So, what the hell are hosts? And why is this video game character being compared to them?
Hosts are paid drinking companions at nightclubs called, wait for it, âhost clubsâ in Japan. When you go to a host club, men in suits light your cigarette (if you smoke), pour your drinks (you probably drink), and sing you karaoke (do you sing?). Japanâs host entertainment industry, and its female hostessing counterpart, has been called âpsychological prostitutionâ in the past.
Hosts aim to offer companionship and flirting to customers, whether they are old folks, business professionals, homemakers, college studentsâor even hostesses or sex workers looking to unwind and blow off steam. Hosts are supposed to be good looking, good singers, good conversationalists, good listeners, and good drinkers.
The host subculture has distinctive fashion: Flashy suits, gothic or Western influenced accessories, and outrageous hair. For example:
So, when gamers say that Final Fantasy XV looks like a âhost fantasyâ, they are talking specifically about this sort of styleâa style especially evident in the other games of FFXVâs creator, Tetsuya Nomura. This time, however, the gameâs more ârealisticâ setting and clothing makes host comparisons more palpable. Put a guy with hair like that in a dark suit, and the vast majority of Japanese will immediately think âhostâ.
Some women (and men) in Japan find this style attractive, while others think it looks ridiculous. Regardless of peopleâs opinions, âhost fashionâ is very much a thing. Itâs not mainstream (this is subculture, remember), but in the past, there have been âhost fashionâ magazines. The latest Final Fantasy XV art, though, looks like itâs straight out of Menâs Knuckle.
This isnât the first time the host comparison has been made: back in 2011, 2ch users also said the game, then titled Final Fantasy Versus XIII, featured âhostsâ. Certainly, other Final Fantasy games, with their androgynous male characters, have also been compared to hosts.
While some in Japan might be throwing around the word âhostâ as an insult, the comparison is understandableâand it shouldnât necessarily be seen as a dig. Much of the host fashion seems influenced by Japanese âvisual keiâ style, which has also influenced video game designs (and vice-versa).
At this point, most hosts are not actively trying to pull off Final Fantasy or rockstar hairâinstead, theyâre being influenced by an established host âlookâ that not only exists in a fantasy world, but also marks that existence: this is the world of the Japanese host. And for a price, you can indulge in that boozy fantasy all night long.
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Photos: Romeo, Romeo, Hiroki, TopDandy, Host.Es, Host-Collection, TopDandy, Host.Es, Host-Collection, TopDandy, ClubNeon, Kazu, Harem, 47News, TopDandy, TopDandy, TopDandy, TopDandy, Host-Yokohama, Aponya, Zerochan, Mennaku, Nagase
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