What’s happened in the business of video games this past week …
QUOTE | “If you’re not scared, then you didn’t push yourself enough.” – Jordan Weisman of Harebrained Schemes, talking about their new Kickstarter for tabletop/video game hybrid Golem Arcana
QUOTE | “We wanted everything that we did to be just crazy. We wanted people to look at our key art and be like, ‘what the hell’.” – Deep Silver’s PR and marketing head Aubrey Norris, talking about how they made Saints Row IV a hit
QUOTE | “Everybody realizes the industry’s in a time of profound change and a few missteps… can turn out to be very painful.” – Remedy CEO Matias Myllyrinne, talking about the new golden age for indie studios
QUOTE | “As a studio we’ve never dismissed a genre because it’s not cool.” – Kuju studio head Paul Mottram, talking about their 15 years of creating games under contract for consoles
QUOTE | “This is the next big Fable game that is going to be out for five to ten years.” – John Needham, boss of Lionhead Studios, talking about the effort going into their next-gen game Fable Legends
QUOTE | “Change is going to happen much more rapidly going forward, and people who don’t… try to appeal to audiences that are coming on, are going to be left behind.” – Naughty Dog creative director Neil Druckmann talking about how AAA can learn from indies
QUOTE | “I’m just in shock at how it looks on the 5s…we turned on everything simultaneously and it was working.” – Donald Mustard of Epic’s Chair Entertainment, talking about the new Infinity Blade 3 for the iPhone 5s
STAT | 21% – Amount that retail sales of all video game software (including PC games) rose in August versus last year’s August, according to NPD; hardware sales dropped 40% and accessories rose 7%, and overall sales rose 1%
QUOTE | “There’s a lot of distrust of publishers, but a lot of them do genuinely hard work.” – David Helgason, CEO of Unity Technologies, talking about Unity’s foray into game publishing
QUOTE | “Our goal is to aim for a 10-20 percent success rate in games.” – Fabien-Perre Nicolas, GM of Perfect World’s mobile game division, talking about their strategy for success in mobile games
This Week in the Business courtesy of GamesIndustry International
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