The Xbox One ad here, which features a woman who loves playing Dead Rising 3, has been running since November 11. I just saw it in a pre-roll of a GameTrailers video today. First time I ever actually appreciated seeing a pre-roll ad!
If people are going to complain about Xbox One marketing that supposedly dismisses female gamers—as so many did last week regarding this ad—we might as well put some sunshine on an Xbox ad that celebrates one.
The most cynical take I think you could have about this ad is that the commercial is a play on the exoticness of a woman who loves DR3.
Going glass half-full, though, we see an ad here that simply suggests that games about slicing zombies are appealing to people who aren’t male. What a concept!
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