As part of a strategy of “confluence,” Ubisoft announced today at its press event that it would be launching an in-game serviced called U Play in the next year.
The NXE-ish service includes a store, community aspects, media and other stuff that will turn Ubisoft games into online mini-fraternities. In the words of Luke Plunkett, who actually liveblogged the presser and saw the unveiling himself, “Basically a corporate website/Xbox dash located within Ubisoft games, instead of the console.”
https://lastchance.cc/liveblogging-ubisofts-e3-press-conference-5274638%3C/a%3E%3C/p%3E
Mike Fahey said it better, though. That’s why his quote’s in the headline.
