Valve’s $100 Valentine’s Day gag was actually taken up by a lot of people, who figured the money was well spent since it gave them a chance to broadcast a message to the entire Team Fortress 2 community.
https://lastchance.cc/valve-trolls-valentines-day-with-100-team-fortress-2-d-5885216%3C/a%3E%3C/p%3E
What resulted, then, were not actual engagements, but people making Half-Life 3 jokes for the whole world to see. Which may be what Valve expected all along, and is why the entry barrier to such power was set so high.
TF2′s $100 wedding rings are one dirty joke [PC Gamer]
