It may sound like the title of a bad goth poem, but razorblades and roses are just two elements in Wal-Martâs promotional blitz for Madden 10.
Wal-Mart is going all out for the Madden 10 release, prepping thousands of stores for a midnight release on August 14th, with a couple of exclusive promotions to make sure players donât offend their loved ones too badly in the days following the gameâs release.
First off, Wal-Mart stores will have a limited edition Gillette Fusion NFL razor for sale with the game, with handles featuring your favorite NFL team. It doesnât specify that this is the Gilette Fusion Gamer, but seeing as thatâs just the normal Fusion marketed at gamers, it might as well be the same thing.
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With thousands of men likely to be glued to the game after Friday, Walmart is rolling back the price of a dozen roses to $8 and making them easily available in the Electronics department, so guys, who may need some early forgiveness, can remember their gals who donât want to feel âleft out.â An easy to send and thoughtful âearly apology emailâ is also available at Walmart.com/madden.
Thatâs extremely thoughtful of them, isnât it? You can even visit the companyâs Madden micro-site and send a pre-emptive apology email. Extremely cheesy as well, but this is Wal-Mart. Itâs not as if they could have used my idea of an NFL-licensed marital aid anyway.
Wal-Mart is also offering a $10 online gift certificate to anyone who pre-orders the game online instead of hanging around the store in the middle of the night, but Iâm not sure you can call yourself a Madden fan if you arenât physically handing over a method of payment at 12:01am.