This was supposed to be the year, after industry setbacks and a global pandemic, that E3âonce the brightest centre of the video game universeâcame back ârecognizably epicâ as a live show for the first time since 2019. Reports today indicate, however, that it will be doing so without any of the console industryâs power players.
A story on IGN this evening saysâall three of gamingâs first-party console manufacturers appear poised to skip E3âs big returnâ, meaning that for the first time in the live showâs history not a single one of them will be at an event that was traditionally their highlight of the whole damn year.
Update 2/24/23 12:17 p.m. ET: A spokesperson for Nintendo confirmed to Kotaku that it would not be attending E3 2023 because the event âdidnât fit into our plans,â but doesnât rule out attending in the future:
We approach our involvement in any event on a case-by-case basis and are always considering various ways to engage with our fans. Since this yearâs E3 show didnât fit into our plans, we have made the decision to not participate. However, we have been and continue to be a strong supporter of the ESA and E3.
While this is a definitive final straw for E3, this has been coming for a while. Nintendo stopped holding big E3 press conferences ten years ago (though the company had a showroom floor presence at the last live show in 2019), and Microsoft and Bethesda recently pivoted to holding their own showcases alongside the E3 festivities. Sony also began passing on E3 stuff a few years back
While Microsoft wonât be at any official E3 events, boss Phil Spencer says that, as theyâve done the last few years, Xbox will in 2023 be doing stuff alongside E3 so that any press and industry folks in town for that show will be around for theirs as well. Itâs not known what Nintendo and Sony will be doing in E3âs stead, if anything, though Geoff Keighleyâs rival Summer Games Fest will be taking place at roughly the same time.
Itâs important to note here that this isnât the same E3 as the olden days. Events specialists ReedPop took over planning of the show last year, and said:
For years, weâve listened, heard, and studied the global gaming communityâs feedback. E3 2023 will be recognizably epicâa return to form that honors whatâs always workedâwhile reshaping what didnât and setting a new benchmark for video game expos in 2023 and beyond.
How theyâre going to be ârecognizably epicâ without any major platform holder in attendance is anyoneâs guess, though ReedPop did say in a statement to IGN that:
As we spent much of 2022 refining how E3 2023 would take shape, reflecting on the feedback we solicited, we did not send a single contract to an exhibitor until the start of this month. We have received a tremendous amount of interest and verbal commitments from many of the biggest companies in the industry, and when we are ready to announce the exhibitors we are confident it will be a lineup that will make the trip to Los Angeles well worth it for the industry and consumers alike.
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