NBA Jam on the 360 and PS3 hit shelves yesterday; today EA Sports is taking a page from the Old Spice YouTube campaign that drew raves. The announcer, Tim Kitzrow, is reading off Twitter-submitted catchphrases. Apparently mine (above) wasnāt objectionable.
Kitzrow, as we mentioned before, is all about the fan service, so heās perfect for this kind of all-day session. I believe itās still going as I type this. You send your phrase to EA Sportsā Twitter and hashtag it #nbajam. If they likey, Kitzrow says it.
https://lastchance.cc/nba-jams-mr-boom-shakalaka-calls-some-inappropriate-5689120%3C/a%3E%3C/p%3E
The vast majority of Kitzrowās calls today come from regular folks, but there are a few celebs in the mix, either submitted by them or as homages to them: Jimmy Kimmel, Kanye West, SportsCenter and Dwight Howard got shout outs, as did EA Sports boss Peter Moore.
Regarding mine, I submitted two others as well, in case you think my mind is always in the gutter. If youāve gotten one published, put it in the comments ā our comments can embed YouTube vids, remember.
Update: For our friends visiting from Deadspin, A.J. and company got name-checked in this here clip. [Thanks Always Winning]
