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Yup, Microsoft Are Opening Microsoft Retail Stores

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Last month, we took a tour of Microsoft’s “fake” retail store. Meant to show what it would look like “if” Microsoft ever decided to open a dedicated store. Like the ones they’re now actually opening.

https://lastchance.cc/take-a-tour-of-microsofts-fake-retail-store-5130815%3C/a%3E%3C/p%3E

The company have announced that, yes, they’re going to follow Apple into the dedicated retail space, and will be opening an undisclosed number of stores across the US. The chain will be overseen by David Porter, formerly of Dreamworks Animation, who was hired by Microsoft this week to act as vice president of retail stores.

No word yet on what the stores will actually sell, but since the concept store was full of Xbox and Games for Windows stuff, we’d be expecting the actual stores to follow suit.

Microsoft to open own stores [Reuters]

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