Fans of AMD’s GPUs, which are typically more cost-effective than those made by Nvidia, might be in for some sticker shock in the near future. Team Red is likely to start raising the price of its goods. And unfortunately, there’s a chance this will affect more than just your graphics card.
As reported by VideoCardz, AMD has informed its partners of an impending price hike for its GPUs. Last month the company reportedly adjusted prices for its corporate partners to reflect changes in the market, though it managed to save retail customers from the shift. This time around, however, retail prices are likely to get hit. The culprit? Well, if you’ve been paying attention to the price fluctuations of computer components, you may already know: the cost of DRAM components, which provide the memory for computers and other electronics, is going up as the AI industry wolfs down the earth.
And if you’re familiar with what goes inside consoles like the PS5 and Xbox Series machines, or even the upcoming Steam Machine, then you know AMD chips power those too.
Retail prices haven’t gone up just yet, but the prospect is frustrating.Sure, PC gaming has always been more expensive than just grabbing the latest Sony/Microsoft/Nintendo box and plugging it in, but it’s continued to get worse. And given the central role AMD plays in all of these devices, PC gamers aren’t the only ones likely to get a haircut.
