BabyTuber Thumbnails Are The Best

The current YouTube thumbnail meta requires people to pose extravagant claims or make dramatic declarations alongside exaggerated facial expressions of shock or skepticism. It’s curiosity gap farming on steroids, increasingly aided by genAI to flood the platform with absurd content. BabyTuber thumbnails are the antidote.

An artist who goes by Jamie on Bluesky shared the first one earlier this week. It was titled “Why I’m Switching” and showed an infant furrowing its brow while pondering upgrading from toy blocks to a bead maze. There’s a thought bubble, a greater than sign, and a question mark. It’s perfect.

Jamie encouraged others to get in on the fun and share their own Babytuber thumbnails. Some people did. They are also perfect.

“At the end of the day it’s been fun to see people enjoying it, especially in a time where [every] headline online has been miserable,” Jamie told Aftermath. “If this silly thing was able to brighten people’s day at all then I’m happy. I’m glad my mutuals seem to be having a laugh instead of being annoyed, haha.”

Now I need someone to make Baby LinkedIn posts. “Here’s what my 2-year sleep regression taught me about B2B sales.”