While gamers rail against loot boxes, and governments around the world edge ever closer to regulating them, connoisseurs of blockchain bullshit are falling over themselves trying to buy digital highlights of basketball players from a platform called âNBA Top Shotâ. In effect theyâre spending their money on a form of loot box that is even more useless than a packet of FIFA players.
Defectorâs Dan McQuade has a good story up on just how this all works, with users able to buy certified one-of-a-kind digital highlights that exist on a blockchain. The catch is that these highlights arenât available (officially through NBA Top Shot, at least) individually. You need to buy âpacksâ of them, and when you open that pack, youâll get a random assortment of âmomentsâ which might be a Steph Curry stepback 3, or, I dunno, James Harden jumping into a dude then falling over.
Because some of those moments are seen as more valuable than others, thereâs a sizeable third-party market out there already, based on each highlightâs perceived âvalueâ. And while loads of people have compared this to the market for basketball cards, I think comparing them to video game loot boxes is even more appropriate.
A basketball card, so long as it exists and can be held, is a thing, and may hold value for someone, somewhere, someday, simply by virtue of existing in a physical space. These NBA Top Shots are only valuable so long as crypto fans can convince themselves they have value, something anyone investing in Bitcoin or crypto art is admittedly very good at.

If you âownedâ the âBlocked By Jamesâ NBA Top Shot, or Stephâs âBANG! BANG!â (which you actually couldnât, since only more recent highlights are being sold, but Iâm just painting a picture here), how much do you think they would be worth? Going by the recent sale price of $208,000 for a Lebron dunk, probably a lot!
But what are they really worth? NBA Top Shots are an officially licensed product, where the NBA has signed a deal with developer and platform holder Dapper Labs, that means each highlight is certified as one-of-a-kind and coming with the blessing of the league. So if you buy a pack, youâre not just buying some videos, youâre buying some NBA-certified videos. And the NBA and Dapper Labs are splitting that money.
Below, however, is the same Lebron dunk that a dude just paid $208,000 for. You can watch this in HD, right here, on this unrelated video game website, and it doesnât take much Google work to find ways to download it and store it on your own HDD, meaning you could theoretically make a million copies of it and store them all over the world, in both physical and digital form, maybe even as a flipbook, so you and your ancestors have access to the video in perpetuity. All for free.
https://www.youtube.com/watch?v=dKFhq9hI32g
What the guy spending $208,000 on a video is gambling, like anyone buying crypto art or investing in crypto currencies like Bitcoin is gambling, is that their purchases are an investment, and whatever theyâre worth today, theyâll be worth more sometime in the future. The point here isnât even that these guys are NBA fans. The content is irrelevant, itâs the market itself, and the opportunity for a quick buck, thatâs the draw.
Itâs a mirage, of course, one built on tech weirdos trying to speculate their way into a new, digital world while contributing greatly to the destruction of the existing, actual one. Itâs at best the latest example of a digital Tulip Mania, at worst a complete scam. The NBA likely knows this and is just happy to skim money off these suckers, while Dapper Labs definitely know this, since theyâre the same team behind Cryptokitties, a cat-collecting game whose boom and bust seems to have had no effect onâŠanyone
With NBA Topshots, thereâs just the illusion of ownership of something that, like I just showed, anyone can go out right now and view and take for nothing. You donât actually own shit. You âownâ a single copy of a video that some companies decided to monetise, and you were stupid enough to pay themâor someone elseâfor the supposed privilege.

What really gets me though is that while gamers grow increasingly wary of loot boxes, to the point that many governments are taking action and other games are toning down their use, thereâs no such caution here. Thereâs this feeling among certain crowdsâa Venn diagram where the overlap between âbitcoin proselytiserâ and âGameStop stock kidsâ is almost non-existentâthat thereâs money to be made in them thar internet hills, if only everyone believes it strongly enough to make it a reality.
Those people will say that the same rules about the market apply here as they apply everywhere else. That something will always be valuable so long as others find value in it. But other age-old rules apply too, like fools and their money being easily parted.
MORE READING:
https://lastchance.cc/esrb-ratings-will-now-tell-you-if-a-game-has-loot-boxes-1842838351%3C/a%3E%3C/p%3E