Thirty-two years ago, Dad came home with what could only be described as the Holy Grail of my childhood—Boba Fett. Dad was the kind of guy who once called Kenner, under the auspices of a local newspaperman, to ask if they were making a Yoda action figure and when it would arrive. In secret, he also raked together four proofs of purchase and sent off a check to Kenner and gobsmacked me and my brother with Boba’s surprise delivery.
That comes to mind now because Skylanders, even in this digital age, will require parents, kids and fans of the toy/video game series to jump through similar snail-mail hoops to get their hands on the Sidekick toys that are exclusive to a new promotion with Frito-Lay. Even in our Internet age of downloadable content, redeemable codes and instant gratification, if you or your son, daughter, nephew, niece or cousin want one of these four exclusive figurines, you’re going to have to sit down and put pen to paper to get it.
I’m halfway thinking Frito-Lay and Activision have concocted a deliberate throwback scenario to redeem this free offer, just to make its older fanbase (cough, cough, Fahey) feel like they’re 11 years old again.
Frito-Lay Skylanders Promotion Kicks Off, Could Crush Dreams [Game Informer]
