Do: Answer their questions

Sometimes people might have questions about a game and you might consider the answer a spoiler. But if they’re earnestly asking for something as a hook to get into the game, give them a warning, but don’t gatekeep that information. Mystery is good, but if you’re already operating with someone who needs convincing to play your favorite game, those questions are extending an olive branch that you should accept. Would you rather keep them in the dark and have them not feel the drive to play the game, or give them something to grab their attention so they actually see it through?