Do: Make it easy on their wallet

Time is one barrier, but money is another. An important part of getting someone into a game is making it easy on their wallet. Strike when the iron’s hot, and by that I mean when a game is in a Steam sale or has landed on a subscription service like Game Pass. If you really want to help get things moving, buy it for them when it’s on sale. Everyone’s struggling right now. Spare them a few bucks and they might be more inclined to play a game (or obligated, if you surprise them with it as a Steam gift.)