Kai Cenat provided a bright spot at the end of what was a very bad week for Twitch. The 20-year-old streamer managed to crack 80,000 paid subs, overtaking FĂ©lix âxQcâ Lengyel to become the most subscribed English-speaking channel on Twitch. A tearful mid-stream call with his mom summed up everything the moment meant to him and his fans. âMy son works harder, heâs a grinder,â she said. âEvery day, every night, and he gives me the world.â
A longtime content creator, it wasnât until earlier this year that Cenat started making big waves on Amazonâs streaming platform. It didnât take long for him to start gaining a big following, but his rapid ascent up the paid subscriber ladder is still something to behold. Heâs gained 20,000 subs in the last few weeks alone, and on September 23 it took him over the top.
Kai Cenat nearly in tears when his mom called him for breaking 80k subs
This is what Twitch needs more of pic.twitter.com/eXK9vtUlKt
â Jake Lucky (@JakeSucky) September 25, 2022
â80K SUBS ON TWITCH CURRENTLY #1 IN THE COUNTRY, THIS IS BEYOND ME I LOVE EVERYONE WHOâS SHOWN SUPPORT THROUGH THE WAY MAFIA4L,â he tweeted. While Cenat is still behind Brazilian streamer Casimiro Miguel Vieira da Silva Ferreira internationally, TwitchTracker indicates the former still has more subs paid out of pocket over all (the majority of Casimiroâs are via Amazon Prime gift subs, where the streamer receives the money, but the viewer uses their Prime account to send it for free).
During the stream leading up to the breakthrough moment, Cenat thanked all of his supporters, danced, and took emotional calls from his family. The one thing he didnât thank was Twitch, who he called out for ignoring the passionate community he built in such a short time.
âI need yâall to be watching whatâs going on, Twitch, I need you to understand bro, you feel me for so many years bro people of my color, weâve been unrecognized,â he said during the stream. âI refuse for my community to go unnoticed. Yo Twitch, I have no problems with you Twitch. Thereâs not one time Iâve seen anyone in my community on the front page of your platform bro.â
Kai Cenat Is Currently #1 English Speaking Streamer on Twitch! WE ARE PROUD OF YOU @KaiCenat @Twitch pic.twitter.com/OQT7T6w5En
â Supa (@Supawomannn) September 24, 2022
Content creators have previously debated why Twitch didnât do more to promote one of its new fastest growing big names. For many, Cenatâs achievement was vindication for all of those creators grinding away to climb toward the top of the platform, especially when Twitch has been consistently criticized for not doing enough to help and protect Black and other marginalized streamers. âKai Cenat being #1 on twitch is the best thing to ever happen to black creators on the platform,â tweeted MarioHTXX.
âI donât give a fuck if Iâm âunmarketableâ you understand me bro, I donât give a fuck if Iâm unmarketable bro, okay, I donât give a fuck bro,â Cenat said after breaking 80,000. âI donât give a fuck what you all n***** got going on, if I say n**** too much, I do not care n****, I do not give a fuck. They donât want to recognize real, bro.â He blamed Twitch for trying to keep other viewers from seeing what his community had to offer, and for quickly responding to streamer outrage over gambling on the platform but not addressing Black creatorsâ struggles. âAs a 20-year old black man, I really hope things change bro, I really hope things change bro,â he said.
Cenatâs momentum seems unlikely to stop here. RaĂșl âAuronPlayâ Genes still has the most followers (13.9 million) and average daily viewers (111,699). xQc, meanwhile, is still the most viewed streamer overall at 17.6 million total hours watched. Those metrics donât pay the bills though. According to StreamCharts, Cenatâs latest milestone could net him as much as $130,000 a month after Twitch takes its controversial cut.
Update: 9/27/22 8:52 a.m. ET: Cenat passed 90,000 paid subs last night.
WE JUST HIT 80K 3 DAYS AGOOOOđ€Ż90K SUBS NOW THIS IS RIDICULOUS OMFGđ€ŠđŸââïžTHE SUPPORT IS SO CRAZY RIGHT NOW, MAFIA 4Lđ„đ„ pic.twitter.com/q0FnxYs2Al
â AMP KAI (@KaiCenat) September 27, 2022
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