13. M&M’s starring Dan Marino and Scarlett Johansson
https://www.youtube.com/watch?v=9UBWFIArQxs
Who doesn’t love the M&Ms? Always sneaking up and killing Santa. But often, the more anthropomorphic they become, the sexier people find them. Er, the more strained their logic. Take this Super Bowl “Almost Champions” spot, which centers on the peanut butter M&M, a Reese’s Pieces stopgap if there ever was one (speaking of which, could you imagine losing out on E.T. and then releasing an inferior product? So embarrassing.) Now, there’s nothing wrong with peanut butter M&Ms (aside from not being Pieces). It feels thematically correct to call them the “almost champions,” if only because they sound better than they are, as opposed to the notorious Almond M&M, which came in a grey bag that screamed, “grown-up candy.” As far as star-laden Super Bowl commercials go, casting Scarlett Johansson as an “almost champion” breathing her Oscar-losing breath on M&Ms is pretty good.
