12. Oikos starring Martin Lawrence and Shannon Sharpe
https://www.youtube.com/watch?v=z-FU2UXF8PM
Oikos’ “HOLD MY OIKOS” spot opens in media res, with Shannon Sharpe explaining how his golf cart ended up in the drink. Though both are dry as a bone, Martin Lawrence decides to wade the murky waters for the buggy, raising it over his head and throwing it back down on the course. As impressive as Oikos’ promise of 20 grams of protein is, we still like the first half of the commercial best, if only to imagine how strange it must’ve been for Sharpe to watch Lawrence dive into a yogurt cup mere moments after ejecting himself from a careening golf cart.
